Jiro Dreams of Sushi is a documentary about the 85 year-old sushi master, Jiro Ono, who has been working his entire life improving his Michelin 3-star sushi restaurant in Tokyo. I recently had a chance to watch this documentary on the plane. Like many other documentaries and good films, the philosophies in them apply to [...]

For most countries, there are increasing amount of QR code seen on different marketing channels, most common ones would be on print ad. What’s the true value of having them? And how to make best use of this technology? The mistake Being working in the communication industry, I have sadly learned that most clients (brands) [...]

I’ve been learning so much through blogging here, it has also been giving me lots of joy hearing from fellow marketers from around the world through this blog. So I would like to update you all on my big career change here. I have recently resigned from my position at Ogilvy, although I enjoyed working [...]

I’ve seen great videos produced by boutique agencies last year in 2011, including two of my favorites both by John St.’s Catvertising and Pink Ponies. Buzzman, a French interactive agency just created an amazing piece, a case study styled video highlighting Mayans versus Egyptians as 2 competing brands and their tactics to dominate the market [...]

Most of the casinos use “winning big” as the core idea for all communications, it’s interesting to see different approach in advertising. Grand Casino Beograd, a casino in Serbia recently launched a series of fun, hip, and sexy print ads, with less “winning” aspect in the visual. Using party photos of young and attractive models with [...]

This is an extremely useful list found through one of my friend Angela Kan’s Facebook note, would love to keep this as reference to check back from time to time, and of course sharing it to everyone who might also find it useful. Great hacks from Merlin Mann of 43 Folders Talk to a monkey. Explain [...]

I’ve recently attended a company training about the science of communication, influence, and storytelling, one of the interesting point that’s stuck in my mind is the simple facts about human’s ability in receiving (and remembering) information, so simple and common that many brands have forgotten. The simple trick to build memorable stories After this training, [...]

I really enjoy looking at the big ideas brands try to execute these days, Members Project by American Express is one of them, a campaign that lives on Facebook. Idea of the campaign is to “make a difference”, make very small steps to make this world a better place. Below is the full description of [...]

GIF and animated GIF format has been around forever, it’s one of the earliest formats of animation being spred online. GIF got less and less popular because of the rise of video sharing, when Internet technology got faster and videos from video hosting services can be streamed smoothly. For some reasons, GIF is back! People [...]

Youtube is often seen as a channel for hosting videos, and what clients like to call – “viral videos”. Most brands, however, have underestimated the power of putting creativity to branded Youtube channel. Perrier’s new campaign is a perfect example of a great use of Youtube channel. Perrier has been positioning themselves as sexy, edgy, [...]