Audi, BMW Billboard War
From the popular Apple advertising campaigns “I’m a Mac, I’m a PC“, Microsoft responded with Bill Gates I’m a PC, and “Laptop Hunters” campaigns. More recently, when Audi announced “Your move, BMW.” on a Billboard on Santa Monica Boulevard in Los Angeles, local BMW dealership actually responded by having a billboard just across the street with “Checkmate”. One, nothing! I’m looking foward to seeing Audi making another “Move”.
Photo credit: Juggernaut
