“Indirect” Direct Marketing
When I first learnt about direct marketing, it was all about envelopes and mailboxes. Then email marketing came out. What’s now?
I’m sure many of us are aware of the push and pull concept in marketing these days. Direct marketing doesn’t have to be “direct” anymore. The whole point of DM is to customize the ideas/ messages and send them to the segmented targets directly, with a call-to-action most of the time.
Blogs and Twitter can do almost the same. Interested targets can subscribe to a blog, or follow a company’s tweets, so that companies can “direct” the customized call-to-action to these segments. As I said on my previous post Spam and Junkmail killing Direct Marketing, people start to care less about what they recieve in the mailboxes. Instead of spending money on printing or costly email databases, companies should start migrating and allocate more resources on these newer kind of “indirect” direct marketing tactics.
