Comments on: “Indirect” Direct Marketing http://tim-ho.com/2009/04/indirect-direct-marketing/ Thoughts, ideas, and a bit of everything Mon, 01 Mar 2010 08:11:52 -0600 http://wordpress.org/?v=2.9.1 hourly 1 By: Tim http://tim-ho.com/2009/04/indirect-direct-marketing/comment-page-1/#comment-7 Tim Fri, 10 Apr 2009 14:54:09 +0000 http://tim-ho.com/?p=92#comment-7 I 100% agree with you, maybe I worded it like I meant it to be replaced. But what I wanted to say was that I think some companies still havent realized how powerful these online tactics are. Also thanks for the useful links. I 100% agree with you, maybe I worded it like I meant it to be replaced. But what I wanted to say was that I think some companies still havent realized how powerful these online tactics are. Also thanks for the useful links.

]]> By: Philippe Cardyn http://tim-ho.com/2009/04/indirect-direct-marketing/comment-page-1/#comment-6 Philippe Cardyn Fri, 10 Apr 2009 14:42:35 +0000 http://tim-ho.com/?p=92#comment-6 Tim, I begg to differ on this subject. IMHU what's happening in the marketing space is not about twitter or blogs replacing direct marketing. Direct mail can still be of high value to try to reach out to a prospect in a way that is relevant, draws attention and induces action. This action is best directed to online interaction of course, and that's where social media can play a significant role. I recently discovered about how enthusem integrates print and online. Check them out http://griffinfarley.typepad.com/propagation/2009/04/innovation-in-direct-mail-enthusem.html or http://enthusem.com/ Tim, I begg to differ on this subject. IMHU what’s happening in the marketing space is not about twitter or blogs replacing direct marketing. Direct mail can still be of high value to try to reach out to a prospect in a way that is relevant, draws attention and induces action. This action is best directed to online interaction of course, and that’s where social media can play a significant role. I recently discovered about how enthusem integrates print and online. Check them out
http://griffinfarley.typepad.com/propagation/2009/04/innovation-in-direct-mail-enthusem.html
or http://enthusem.com/

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