Marketers, do you watch “Kitchen Nightmares”?
Gordin Ramsey is not only a British celebrity chef, but also a smart marketer. I watched a few episodes of the Kitchen Nightmares and it reminded me of the basic marketing concepts that I had almost forgotten.
Kitchen Nightmares is a TV programme where Gordin goes around the world and improves failing restuarant businesses. I personally find it very interesting because cooking and marketing are my interests and this show has both in it.
In the show, Gordin’s tasks were simple, he would first figure out all the weaknesses of the business that needed to be improved, then he would usually do casual consumer market research in the neighbourhood, get to know about what the customers want, then make the customers happy.
I think these days as technology and competition make the marketplace so complicated, some marketers get too technical and forget about the basic concepts in marketing, which is the common sense like what Gordin uses in Kitchen Nightmares.
You can watch the previous episodes of Kitchen Nightmares on Youtube.
