In both traditional marketing principles and Digital Marketing, direct marketing (direct mail) has always been an effective way to target potential clients. I have 2 main email accounts, one of course is for important emails, the other one is basically for junk mails as I like to see what e-mail marketing strategies companies are practicing.

So one day, I was thinking… I am a Digital Marketer, and for that reason I opened a seperate email account only for “junk” mails and spams, what about the others who have little or no knowledge in the digital marketing field. It’s quite obvious, they simply get both important emails, and useless promotional emails in the mailbox. Why did I say “useless”? Think about the ratio between the useful promotional emails that people actually want to read, and the ones they just delete directly without opening them.

Spams and desperate marketers are slowly killing the beauty of direct marketing on the internet, but is it entirely their fault? Why are spammers still sending pathetic Viagra emails? It’s because it still works on SOME people. And it always make my job a little harder as a “White Hat” marketer.