Ads are all over the Internet. Recently, status updates/ micro-blogging have become popular, some people even use status updates to express themselves in an artistic way.

Status Update advertising basically means to pay certain profile owners and get them to talk about a brand/ product/ service.

After PayPerPost and other networks for blog post advertising, I knew status updates would be the next new thing. Status Plug is one of the ad networks that bring status update ads to work. I personally think that Status Update Ads could be quite powerful if the right “buzz leaders” are chosen, reasons are as followed.

• Buzz leaders effectively target the audience. (e.g. classical Music Lover would not follow Snoop Dogg’s twitter).
• Easy and short = attract more attention. In social media, only small portion of people in a target segment like to read all the articles and posts. Status updates are short and noticeable with a link, which can attract people who are not “True Lovers” of an interest.
• Lower cost for advertisers comparing to other advertising media
• High viral potential
• Online buzz leaders can bring positive image of a brand

What do you think? Would you use it as an advertiser?