New Coke Zero online campaign targeting men
After the coke vanilla mistake, they should be have learned what they’d done wrong. Coke zero is marketed as a “sugar free” coke, and “Zero calories” coke in North America. It is smart to have this variation to suit the trend of “fitness” and “healthiness”.
Sex sells! Coke created this male-targeted campaign to attract more male consumers for this healthy branded coke, this digital campaign is basically telling people that Coke Zero is Sexy! Healthy is sexy! I think it’s an interesting concept, letting viewers to be the first person, and have to go around the “Coke Zero Headquarter” to complete different missions with the attractive women. Very smart and creative, can’t wait to see their success on this one!
