When there were less competitors in every industry, consumers purchase only for the functions and usability of products. Companies then realized they had to differentiate themselves when more and more competitors came up and shared their profits in the industry. Similar thing is happening in social media. As the graph above shows, the importance of [...]

Oren Lavie’s stop motion music video “Her Morning Elegance” has always been one of my faviourite videos. If you haven’t seen it yet, here it is. And here’s an ad of Comcast, which is a remake of “Her Morning Elegance” Although Comcast’s ad is just a spoof, I think they actually did a good job [...]

As I mentioned on my other post “Movie Industry should love Twitter“, Twitter is a great tool for movie makers to spread the awareness about their new movies. On my recent studies, I found out something interesting. I’ve run a search with my listening tool to see the number of mentions of 3 recent movies [...]

It has been a popular topic on how people can engage with the most followers by tweeting at the right period of time. But does it really matter? What’s your purpose: People engage on Twitter for different reasons; some people use it as a broadcast medium, some use it to connect with friends, some are [...]

I know there have already been enough content online about Michael Jackson after he passed away on 25th June 2009. Although I am a fan of the King of Pop, I’m sharing this video because of it’s viral aspects which have got more than a million views on Youtube in 10 days. More than 300 [...]

It’s not a surprise that Internet usage grows in Hong Kong over time, what’s interesting is that according to a study by HK Internet Project, the number of male Internet users dropped by 2% from 2007-2008. In 2008, Hong Kong has slightly more female than male with sex ratio of 0.96male/female. And in 2009, estimated [...]

This is the latest print ad for glue company Loctite. Really love the powerful concept of this photo!Agency: DDB Milan, Italy

Companies these days must provide true value in order to survive in the market, making false claims and only advertising tactics can not save a poor developed product/ service anymore. The reason it happened is that the new online catalogs are no longer under companies’ websites, but they are spread all over social media with [...]

I used to spend so much on online ads for different campaigns with Google Adwords, Facebook, and other smaller pay-per-click programmes. Online-ads are “still” popular because people don’t need much knowledge to launch it, also a very measurable tactic which shows people the return on investment in the most direct way. Why do people click [...]

People usually spend most of their time creating their unique and perfect résumés. It is true that almost all companies require résumé when they are looking to hire, but is resume as important as we think? When I put the topic of the post, I lied, résumé does matter, but not in the way that [...]