If content is King, visualization is Queen
When there were less competitors in every industry, consumers purchase only for the functions and usability of products. Companies then realized they had to differentiate themselves when more and more competitors came up and shared their profits in the industry. Similar thing is happening in social media.
As the graph above shows, the importance of branding and packaging grew since production era. Many companies these days set prices higher than it needs to be in order to cover their marketing expenses. Although I do think that quality of a product is what matters, many consumers still buy products that they don’t really need, thanks to the smart marketing campaigns!
When people started to build content, visuals/ graphics didn’t matter, all people cared about was text content. Similar to the previous case, increasing amount of social networks and blogs forces content creators to attract attention in a different way. #FFFFFF background and #000000 text don’t impress people as much these days on the Internet.
I had a conversation with Thomas Crampton and Nic Tinworth about data visualization, they are both visualization gurus and we all agreed that many people get overwhelmed by all the blog postings they get directed to each and everyday. Visualized data worth a million words when it is created in a creative, and simple way.
