Companies these days must provide true value in order to survive in the market, making false claims and only advertising tactics can not save a poor developed product/ service anymore. The reason it happened is that the new online catalogs are no longer under companies’ websites, but they are spread all over social media with comments and reviews with rating systems. So here’s the problem, is social media really forcing companies to be more honest?

Here are my thoughts

Social media for the marketplace is like a new developed law, which was created to let people easily share their experience on products and services with people from all around the world; however, like any other law, there will always be someone break it.
With all the social media listening tools, companies now have the power to run a market research in a more direct, cost effective, and possibly more accurate way. Here’s the problem, some companies hire people to post comments on influential sites, although online space is becoming more and more trustworthy, these companies are ruining the online community.
People like to share on the internet, especially secretspeople are more likely to share secrets and personal information online because it appears to the user that they are more annonymous than in real life.
Companies who are not honest on social media will be exposed eventually and their reputation will be gone!