Comments on: Does social media force companies to be more honest? Or just an illusion? http://tim-ho.com/2009/07/social-media-force-companies-more-honest/ Thoughts, ideas, and a bit of everything Mon, 01 Mar 2010 08:11:52 -0600 http://wordpress.org/?v=2.9.1 hourly 1 By: Fili http://tim-ho.com/2009/07/social-media-force-companies-more-honest/comment-page-1/#comment-345 Fili Mon, 20 Jul 2009 15:04:57 +0000 http://tim-ho.com/2009/07/social-media-force-companies-more-honest/#comment-345 This is a very complex topic. My feeling is that having online social power does contribute to more transparency (Chinese netizens being an excellent example with authoritarian China), but also makes companies (and people, BTW) far more susceptible to abuse and attack regardless of honesty and responsibility. A single person or a small group of people can effectively create unbelievable damage to a reputation of a company without any accountability or even a clear identity of who they are. Crisis management becomes extremely difficult, if not impossible, in such cases.<br><br>Companies would be more honest if we assume that the online movements are honest and unbiased, which is not always the case. The implications for companies are far fetching. This is a very complex topic. My feeling is that having online social power does contribute to more transparency (Chinese netizens being an excellent example with authoritarian China), but also makes companies (and people, BTW) far more susceptible to abuse and attack regardless of honesty and responsibility. A single person or a small group of people can effectively create unbelievable damage to a reputation of a company without any accountability or even a clear identity of who they are. Crisis management becomes extremely difficult, if not impossible, in such cases.

Companies would be more honest if we assume that the online movements are honest and unbiased, which is not always the case. The implications for companies are far fetching.

]]> By: Tim Ho http://tim-ho.com/2009/07/social-media-force-companies-more-honest/comment-page-1/#comment-344 Tim Ho Mon, 20 Jul 2009 13:37:29 +0000 http://tim-ho.com/2009/07/social-media-force-companies-more-honest/#comment-344 Thanks. Glad you enjoyed it! Thanks. Glad you enjoyed it!

]]> By: global personal networking http://tim-ho.com/2009/07/social-media-force-companies-more-honest/comment-page-1/#comment-343 global personal networking Mon, 20 Jul 2009 09:23:41 +0000 http://tim-ho.com/2009/07/social-media-force-companies-more-honest/#comment-343 Great topic!!<br>Thanks for the discussion.<br><br>Stay connected with friends at <A href="http://www.profiles-connectdirector.com/"rel="nofollow" rel="nofollow">global personal networking</A>. Great topic!!
Thanks for the discussion.

Stay connected with friends at global personal networking.

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