Social Media Mentions of Movies predict Revenue
As I mentioned on my other post “Movie Industry should love Twitter“, Twitter is a great tool for movie makers to spread the awareness about their new movies. On my recent studies, I found out something interesting.
I’ve run a search with my listening tool to see the number of mentions of 3 recent movies (Harry Potter 6, The Hangover, and Transformers) on social media in the past 30 days.
Here’s the result:
Now, take a look at the first day revenue of these movies (in million).
The 2 graphs are not exactly the same in shape, but they are quite close. Although I didn’t analyze the content of the social media mentions of these movies, and have no idea whether they were talking negative or positive about them, do you think it’s safe to predict product launches by looking at their “word of mouse”?
