I used to spend so much on online ads for different campaigns with Google Adwords, Facebook, and other smaller pay-per-click programmes. Online-ads are “still” popular because people don’t need much knowledge to launch it, also a very measurable tactic which shows people the return on investment in the most direct way.

Why do people click on ads?

Advertisers are still investing heavily on online ads because obviously they value the return, and most of all, because people still click on ads. Most of the people who still click on ads are the ones who don’t know the difference between paid results and organic results on search, or attracted by appealing banners and click on them without noticing they are advertisements.

Here’s how I roll!

What will happen?

In the future, people will know more and more about how internet really works and how commercial it is. When people notice that they are ads posted directly from the company or affiliate, they will only go for generic results or information that are valuable to them.

And here’s the latest research!

Graph by Forrester