It takes more time, effort and creativity these days to effectively grab people’s attention on the Internet. Hellmann’s new campaign is one of them that grabbed mine. Hellmann’s Real Food Movement is a very social media based campaign that raises Canadian’s awareness on local food production. The website encourages visitors to share the page through [...]

Time flies! To be in my home town working in a fun environment with great people (Thomas Crampton, Jean Francoise Amadei and more) for 4 months really made me feel like it was just a few weeks. It’s time for me to head back to Toronto. I decided to create a casual gathering (a Tweetup) [...]

While marketers are considering shifting funds from traditional media to social media, a recent study done by Ofcom finds UK teens are starting to lose interest in social networking. Among the age group of 15 to 24, the growth of social networking has been slowing down since March last year. Number of people who created [...]