Archive for August, 2009

Social Media Focused Campaign: Hellmann’s Real Food Movement

It takes more time, effort and creativity these days to effectively grab people’s attention on the Internet. Hellmann’s new campaign is one of them that grabbed mine. Hellmann’s Real Food Movement is a very social media based campaign that raises Canadian’s awareness on local food production. The website encourages visitors to share the page through social networks with real time counting the amount of people who have viewed the video, Read More...

Event: Geeks Need Booze

Time flies! To be in my home town working in a fun environment with great people (Thomas Crampton, Jean Francoise Amadei and more) for 4 months really made me feel like it was just a few weeks. It’s time for me to head back to Toronto. I decided to create a casual gathering (a Tweetup) for all the social media lovers here in Hong Kong to relax, to have fun Read More...

Apparently, teens are already tired of social networking

While marketers are considering shifting funds from traditional media to social media, a recent study done by Ofcom finds UK teens are starting to lose interest in social networking. Among the age group of 15 to 24, the growth of social networking has been slowing down since March last year. Number of people who created or own profiles on social networking sites fell 5% in the last year and a Read More...