Archive for November, 2009

Advertisors_pay

Will advertisers pay you to keep you annoyed?

I love advertising. I not a fan of American football but I watch Super Bowl only for the ads. I enjoy watching TV ads purely because of it’s form of art and creativity. So I would believe that I’m not a person who get easily influenced by an ad. A recent research conducted by Synovate shows that 67% think there are too many ads on TV, and only 39% think Read More...

Screen shot 2009-12-28 at 11.58.29 PM

HK: Local Social Media Success – Ease House Cafe

Most of the social media projects I deal with at Ogilvy are for global brands, it’s interesting to learn from local successful cases like this one. It’s a cafe in Mong Kok with a wide range of comic book collections called Ease House Cafe, where they target mainly to young comic lovers. As a small cafe located on the 25th floor of a building, 21 year-old owner realized it would Read More...

top_Channels_Sharing

Yahoo Mail Beats Facebook, Twitter, Gmail and more in Sharing

Although more and more people use private messaging or instant messaging on social networks these days, it is not a surprise that email is STILL the most popular channel for sharing information online. A recent research conducted by SocialTwist (creator of the social media sharing widget Tell-a-Friend) shows that Yahoo Mail is still the big winner in online sharing with 26%, followed by MSN, Gmail and Facebook are way behind. Read More...

We are on WSJ Today!

We are on Wall Street Journal Today!

Our full page colour ad is on page 30 of Wall Street Journal Asia today! My teammates and I are very excited about it. We are hosting the third webinar in our “Executive Guide to Social Media” series. We will have John Bell, Global Managing Director for Ogilvy 360 Digital Influence and Jamie Moeller to talk about Social Media for Crisis Management. Registration is now open to the public! Please Read More...

iPhone Asia

Asians are the true fans of iPhone

Apple iPhone was designed in the US, started in the US, and most of the great features and apps are based around the US. But apparently people in Asia love iPhone more than any other countries. Source: Google Trends Insight For a digital product like iPhone, it makes sense to approximately calculate popularity of the product by search volume, the crowds that are interested in purchasing iPhones are always the Read More...

South Korea - Highest percentage of Internet Users

Latest: S. Korea still has the highest percentage of Internet users

Google just announced that 17 World Development Indicators can now be searched in Google search. Therefore you will see this in Google search result if you look for Internet users of a country: I’ve always been paying attention to World Bank as they have good amount of high quality data visualization and very useful data. With Google’s power, I pulled up the graph above in no time using Google’s visualization Read More...

Twitter Winner

Twitter: Winner in “Instant Messaging”

Although I don’t count Twitter as an Instant Messaging service, it’s interesting to see this statistic published by Palo Alto Network few days ago. In the report, they put Twitter together with other popular IMer like msn, facebook chat, google chat and meebo. Surprisingly, they all went up since Spring this year, and even more surprising is that Twitter beats others as an “Instant Messaging” application. Guys, did we tweet Read More...

A 5 minute online chat that worth US$200

A 5 minute online chat that worth US$200

It’s hard to gain new customers, but it’s even harder to keep existing ones. I was about to switch to another hosting company this morning, but a 5-minute online chat stopped me from making this decision. If you own a website/blog, you should know that the customer lifetime value in web hosting industry is very high, which means one customer can bring hosting company long-term revenue, similar to mobile network Read More...

Playstreet VS Google Street View

Playstreet VS Google Street View

This entry is also featured as one of the “It’s Delicious” series postings on Asia Digital Map. In online content creation, Korea has been the biggest in the world. They have the highest portion of Internet users who enjoy publishing web content, more than 55% of the Internet users have uploaded articles, photos, music, videosand other digital content. Lately, company Playstreet created this mapping site, which breaks Seoul into 29 Read More...