Will advertisers pay you to keep you annoyed?
I love advertising. I not a fan of American football but I watch Super Bowl only for the ads. I enjoy watching TV ads purely because of it’s form of art and creativity. So I would believe that I’m not a person who get easily influenced by an ad.
A recent research conducted by Synovate shows that 67% think there are too many ads on TV, and only 39% think the same to the Internet. However, they also revealed that 42% would accept even more ads on TV in exchange for discounts on their TV subscription, and 41% would do the same on Internet.
Although numbers are pretty good, and ad channels would likely go for this plan, I still don’t think it would be effective advertising if advertisers can’t figure out a way to deliver extremely relevant and targeted ads.
Would you get more ads for discounts, and actually pay attention to the ad?
Technorati Tags: advertising
