I always think it’s interesting to see movies’ online mentions because movie business rely so much on Word on Mouth. I believe that “word of mouse” can somehow reflects how the movies are doing.
You might also want to check out my previous post “Social Media Mentions of Movies predict Revenue“.
Avatar is obviously ahead of the game, but Sherlock Holmes is catching up, I believe mention numbers will grow after it official releases on 24th Dec. See graph below:
I used these 2 movies on this research because they both have interesting social media strategies.
To learn more about their social media tactics, read: Avatar The Movie and Social Media Marketing also Sherlock Holmes Turns to TweetDeck for Film Promotion and Tickets Giveaway on Neon Punch.