As I see more and more “social media agencies” out there, I started to look into what they are offering their clients with their so-called “social media marketing” campaigns and I realized what they do are basically the same as prostitution.

It’s wrong, but many agencies do it
Many of these agencies do only tactical plans in order to show tangibility, but would they work without a strategy behind it? That’s another story. Bloggers Engagement is a common tactic that agencies offer, but what they really do for their clients are actually paying bloggers (pay per post) to make them write about a brand/ product, but it is not right! It is not going to work and also oppose WOMMA code of ethics.

It’s not going to last!
Paying bloggers is like paying prostitutes for sex, it’s very tempting because articles can be publicized in no time, just pick and go, but there’s no true value behind it. It might create some buzz but it’s not going to last if there’s no foundation, therefore it’s not a long term solution.

The Right Approach
The graph above shows a Buzz Spike (grey) gone up at one point, and quick die out, on the other hand, Social Media Strategy (red) shows impact way slower but it has a stable growth over time. we should always treat bloggers as true lovers, engage with them through time and build long-term relationships with them.