Found this great presentation put together by Shiv Singh from Razorfish, also author of the book “Social Media for Dummies”. Shiv highlighted 5 trends in this deck with a simple structure and each point is very well explained.

1. SIM (Social Influence Marketing) enters the mainstream
2. Social Influencers drive sales
3. Putting people before brand
4. Every decision becomes social
5. Measuring it all

Slides that I like most:

Slide 6: This is a new dimension of marketing and it cannot be ignored anymore. It is not a channel or a tactic (absolutely!)

Slide 13: Great visual

Slide 23: “Also remember, you must make your community core”

Slide 26-30: Great use of example, I usually use movie industry to explain the power of word-of-mouse, car industry is another industry that relies so much on recommendations.