More people are using Social Media as a major channel to do self-branding because reputation is all about word-of-mouth, and social media can generate the positive “word of mouse” if it’s done right. If you’ve ever considered managing your own online reputation through social media, here’s 15 advantages compiled by my colleague Ashleigh Flower (@mercuryplanet) who’s now interning at 360 Digital Influence of Ogilvy, please follow her on Twitter.
Embrace your Passion
Social Media allows you to embrace your passion and express your identity to a wide audience all around the world.
Share and Engage
Social Media is an excellent platform for community, sharing and connectivity.
Social Media allows for direct/public conversations with relatively no cost, from any location, at any time of the day (Compassion, 2008).
Build and Connect
Social Media allows you to build on your own ideas and connect with new people who can enhance your own thinking (Misconceptions, 2009).
Share your experience
Social Media allows you to share your stories, market yourself as the ideal job candidate and get your story across honestly and authentically while making a connection.
Express potential power
Social Media allows you to express your own potential power to ignite positive change – in whatever way that may be.
Message to Actions
If you are active on Social Media, you can expose many people to a cause to serve your purpose.
Optimizing the power of connections
People that you’ve make connections with on Social Media are likely the ones who can spread the messages for you too.
Social Media builds your knowledge base and keeps you up to date on best practices, resources and technology.
Social Media allows you to educate others about your cause/ interests/ profession.
Social Media increases your visibility and helps you to stand out from your peers.
If there is a lot of relevant, compelling content about you online, you are usually assumed that you’re more knowledgeable than someone who aren’t ranked on search engines.
Social media can help you connect before, during and after networking events in a personal however non-confrontational way (Arruda, 2009).
Social Media can also be useful for workers wanting to reinvent their career into another profile – “people will start seeing you in this role… and by creating links outside your organization you can change your meaning to others.” (Jonah Berger, Wharton, 2009).
Social Media helps generate business leads, create a new career and cut out the middle man. For example establishing musicians can create a loyal following of fans and no longer need to gain the support of a music label (Wharton, 2009).
Photo Credit: yusuf_alioglu