Archive for February, 2010

DPT-Toyoya

Toyota recalls? Garage door company laughs

Dansk Port Teknik (DPT), garage door company recently worked with agency JWT Copenhagen this creative advertisement that really takes the most out of Toyota’s recall. This ad promotes 20% off on all garage doors, for Toyota owners only along with the broken garage door. Marketing/ advertising industry is often cruel. It’s been only a week, Toyota loses more than $20 billion in market share and recalls couple million cars, companies Read More...

twitterforStupid

Twitter Guide for Stupid: How to gain followers

Since the day anyone hears about Twitter for the first time, they would sure at some point think about how to gain more followers. Well, it is normal to think this way, but it’s time to stop. People write all kinds of articles about growing Twitter followers, authors sell books about it, companies switch online tactics only to increase Twitter followers, and see the number of followers as one of Read More...

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First Time Ever: Live Fashion Shows on Smartphones

Dolce&Gabbana has always been the leader in technology among other fashion brands. In 2005, D&G broadcasted their fashion shows live on it’s official website. In 2008, they started to get into the mobile market, established dolcegabbana.mobi to create a more interactive way to communicate with fans, then a free iphone app was developed after. They just announced few hours ago (Feb/19/2010 12:46 PM Milan Time CET) that they are going Read More...

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New Toy: Codeorgan – Generate music with your website

This a a creative online app I discovered that generates music from any URL. All you have to do is to type in a URL, the program will then analyze the html script in the <body> content and generate a unique piece of music for this URL. User can share this piece of music through Twitter or Facebook. It is a thought leadership project by a UK digital creative agency Read More...

PC

Data Visualization Tool: Mondrian

I just found this amazing free tool that can do some smart data visualization with the simplest sets of data comparing to other visualization tools. You can just import basic excel files or even txt files with huge chunk of data and it will categorize and visualize them. Graphics and interface might not be as sexy as what you see on informationisbeautiful, but it can definitely help you understand the relationships Read More...

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Domino’s: The Pizza Turnaround

Around Christmas time 2009, Domino’s pizza launched this smart social campaign called The Pizza Turnaround. The main idea of the campaign is to gather feedback of the taste of their pizza through social media, and they would create new pizza recipe with the comments. Commenting on public network like Twitter would create word of mouse effect, it’s a win-win solution to generate buzz, as well as creating value for customers. Read More...

PublicRelations_report Card 2009TN2

Ogilvy PR ranked top on Media PR Report Card 2009

The annual Public Relations report card by Media magazine was out yesterday. Ogilvy Public Relations ranked 9 (10 highest) with an “Outstanding”. The team that I’m in, 360 Digital Influence, which is under Ogilvy Public Relations practice is also highlighted on the report. It looked outside the PR world to hire former journalist and blogger Thomas Crampton to head up social media as director of 360 digital influence. The digital Read More...

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Looking for a job? Don’t send out CVs before you read this!

So you’ve got the education that you needed, the knowledge that you wanted, and the position that you are interested in. Time to send out your well-structured and perfect written cover letters and CVs. Wait, have you Googled yourself yet? According to a recent survey done by CareerBuilder.co.uk, most of the employers these days screen candidates using social networking sites. From the survey, 53% of the employers claimed that they Read More...

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Pepsi said No to Super Bowl Ads, Google might be doing just the Opposite

We’ve all learned that Pepsi has decided to skip the Super Bowl ads in 2010 and will be injecting 20 million dollars into Refresh Project to improve community and customer relationships mainly through social media. Seven hours ago, Google CEO Eric Schmidt posted this on Twitter: Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”) Read More...

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Random Influencer – Experts aren’t cool enough anymore

I’m not a good listener in conversations, but I’m pretty sure I’m the best listener on others’ conversations in public places. I was at a dinner tonight in a local restaurant, just one of those casual Hong Kong restaurant and I got inspired by some random influencers. So people from the table behind me were talking about iPhone plans, they said Hong Kong telco Three (used to be the exclusive Read More...