Around Christmas time 2009, Domino’s pizza launched this smart social campaign called The Pizza Turnaround. The main idea of the campaign is to gather feedback of the taste of their pizza through social media, and they would create new pizza recipe with the comments. Commenting on public network like Twitter would create word of mouse effect, it’s a win-win solution to generate buzz, as well as creating value for customers.

These are the recent tweets by the people who have participated in the Pizza Turnaround project, most of them are very happy about the Domino’s pizza.

Dominos new pizza tonight! Good excuse to eat pizza. Yum…

by glenphares 1 hr, 18 mins ago

Sorry guys, i dropped the phone. Dominos new pizza is DELICIOUS!!!

by FlashxEdge 1 hr, 34 mins ago

Odd. DAVID how is Dominos new pizza?

by cheesecheeks 1 hr, 55 mins ago

Now I’m craving pizza! RT @_rebelle: dominos new pizza = LOVE !

by JiselyJ 2 hrs, 37 mins ago

RT @_rebelle dominos new pizza = LOVE !-agree!!dey did da dam thang w/their new recipe dats wat’s 4 dinner here 2nite

by MzTata 2 hrs, 50 mins ago

dominos new pizza = LOVE !

by _rebelle 2 hrs, 52 mins ago

RT @iamwritermom: Have you tried the new Dominos pizza yet? We did. Reviewed: http://bit.ly/7IsTrB

by kittikat1119 3 hrs, 35 mins ago

The project was so successful that it turned into a documentary filmed with company staff.

Visit Documentary Website