This is a viral piece was posted on the same day as the iPad released. Jakob Hammarback and Jon Wingard created the iSandwhitch 4G as an experiment to see if it can go viral. It is a video showing how they use different ingredients all put together on a piece of bread to create the same shape of the iPhone.
On their blog, they said the video got them 4403 visits on the first day they uploaded. It has more than 18,000 views on youtube now and growing. Creative idea and smart timing!