University is always a fun place to be, I went to Hong Kong Polytechnic University to give a presentation on how Social Media is changing the advertising industry last Friday. As I told the students, I was THE bad boy when I was in University. Never liked to be in class, drank at the bar during [...]

This is the question that most Digital Marketers have thought about. In a recent research by Sherastone, only 2 digital marketing “tactics” had increased in budget in 2009; they are email and social media. Social Media is NOT killing Email Marketing I don’t think email marketing is dying. I think marketers need to really see [...]

Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage [...]

I’ve seen more and more local success by adopting social media to local SMEs, although what they do are rather tactical and advertising focused, they started to see more and more value from social media. According to a recent study by Small Business Success Index, small businesses has doubled their social media adoption from 12% [...]

Oscars Academy Awards have finally ended, after all the buzz on the Internet, it’s time to round it up and see what the buzz was all about. Social media was actually a big part of Oscar, it actually predicted some of the results. Key findings from this research: There are 389955 unique conversations on social [...]

Thanks everyone for attending the Tweetup from last Tuesday (March 2nd), also hope our 3 guests Brian Giesen, Tom Smith and Jenny Armshaw-Heak had fun. More than 20 people joined the tweetup and I’m glad most of us had a chance to meet each others. Would also like to thank the venue sponsor RED SoHo and [...]

I will be hosting my 2nd tweetup of 2010 on March 2nd. This tweetup is going to be a little different from the previous ones, we will have 2 special guests (actually 3) this time. Brian Giesen @bdgiesen is my colleague in Ogilvy who’s based in Sydney Australia,  he’s is an award-winning, founding member of [...]