Great Ad Parody: Specsavers ‘The Specs Effect’

Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage of all the buzz AXE has.

The original Ad by AXE

And here’s the Specsavers’ ad

1 CommentLeave a Comment

  • joe

    8 months ago

    Wow I guess you don't always get what you want haha. kind of like garage doors huh? sometimes they work and right when you need them to, they break on you. don't hire someone to fix it for you, they cheat you 200-500 USD for a simple fix. Just do it yourself, learn how at ddmgaragedoors.com

Leave a CommentPlease be polite. We appreciate that.

Your Comment