Archive for June, 2010

DI tweetup

The DI Tweetup 2010

Why Tweetup? Some of you might have seen tweets about the Ogilvy’s APAC Digital Influence Summit lately. Ogilvy’s DI Summit is an internal event held by the Asia Pacific Regional team where all the digital experts from around the region will be attending a 3-day event in Hong Kong to exchange digital knowledge, connect and bond with other team Although the event is not open for public, we would like Read More...

ten

10 Reasons why bloggers use 10 Reasons

Solid Instead of getting readers to go through a bunch of text and paragraphs to figure out the key points,  list of reasons can highlight the main points for readers to easily take away. Easy to gather It’s easier for bloggers to gather a list, they can just browse around and Google what they want to write about, then put them together sometimes without any personal insight. Good looking topic Read More...

Screen shot 2010-06-04 at 4.14.10 PM

Shangri-La new ad campaign: It’s in our nature!

Just helping to spread this amazing piece created by my colleagues over at Ogilvy advertising. It is not a social media campaign, but the idea behind this ad campaign is absolutely clever and touching, the message they want to spread is the hospitality Shangri-La hotels offer, the “hospitality from the heart”. They have uploaded this piece to Youtube on June 1st and it’s already reached more than 21,000 viewers, that’s Read More...

Trad_social_Funnel

Graph: Traditional VS Social Marketing Funnel

Remember the marketing textbook from University? There were all these marketing principles, rules, and graphs, marketing funnel must be one of them.  I don’t think we need further explanation on the tradtional marketing funnel with Awareness, Consideration, Preference, Action, and Loyalty. This graph by Forrester explains the new marketing landscape, most of us rely hugely on recommendations before purchase. With the help of social media and other communication platform, recommendations, Read More...

GoogleModerator_tim

The power of Google Moderator

Google has developed tons of services and some of them are very valuable but not as widely used, Google Moderator is one of them. It is a very straight forward, easy-to-use service that allows a group of people to brainstorm, share ideas, questions, and opinions. Google Moderator is more powerful than Google form in many cases because it allows participants to vote on other people’s ideas/ questions. Barack Obama’s transition Read More...