Graph: Traditional VS Social Marketing Funnel
Remember the marketing textbook from University? There were all these marketing principles, rules, and graphs, marketing funnel must be one of them. I don’t think we need further explanation on the tradtional marketing funnel with Awareness, Consideration, Preference, Action, and Loyalty.
This graph by Forrester explains the new marketing landscape, most of us rely hugely on recommendations before purchase. With the help of social media and other communication platform, recommendations, peer reviews, and user generated content really play a really big role during consumers’ purchase decision. As the graph suggested, the landscape these days is more complicated than ever!
