Shangri-La new ad campaign: It’s in our nature!
Just helping to spread this amazing piece created by my colleagues over at Ogilvy advertising. It is not a social media campaign, but the idea behind this ad campaign is absolutely clever and touching, the message they want to spread is the hospitality Shangri-La hotels offer, the “hospitality from the heart”.
They have uploaded this piece to Youtube on June 1st and it’s already reached more than 21,000 viewers, that’s in average around 6,000 views per day so far which is quite an impressive number for a TV piece.
The Behind the Scene of this piece is very interesting too, you can find it on their microsite, http://ournature.shangri-la.com/en/
