Experiential Campaign: Red Bull Airdrop Box
A smart experiential campaign was recently created by Creative Agency Owen & Stork. Simular to Ogilvy & Mather’s $73,000 bill from a bar campaign, the key to this is to attract instant attention by reproducing something that does not happen in everyday’s life. If you’ve read Seth Godin‘s book Purple Cow, you must know how powerful it can be to be “memorable”.
Not that hiring hot girls to give out free samples wouldn’t work, but this is taking free sampling tactics to it’s fullest because this piece of content can be leveraged online afterwards if the whole process was filmed.
