Meaningful TVC: Disconnect to Connect
Internet doesn’t make people stupid, people, make people stupid. It’s very common to see couples going out for dinner these days with them both on their own phones for the whole meal. This is terrible!
Technology is an amazing tool that helps human being learn shortcuts for many solutions, but these shortcuts can never be applied without experience, and experience comes through dynamic environment or channels, not just from a phone screen. Many people underestimate how much they can learn by just observing on the street.
Being a digital strategist (or any other tech focused career), one of the biggest challenges is to keep reminding myself how much I “can’t” learn from the Internet, and the social abilities that we all meant to have.
Watch this wonderful ad by dtac, and never play Angry Bird at dinner again!