Archive for January, 2011


Video: Lurpak-The Hungry One

Lurpak launched this branded campaign “The Hungry One” with this perfect ad, I just love every shot and sound of this piece. You can learn more about this campaign on their Facebook and Twitter page!


Video: The most amazing beat box ad ever

Very impressive beat box skill. Created by DDB France, the video for Urban Music Channel Trace tries make a viral effect, however, it’s always hard to get the balance between branded content, most people won’t even know get the short brand message at the end.


Creativity means Nothing…

Remember when I was around 15, I started criticizing many marketing campaigns during those times as I thought most of them were very “inside the box”. I had the most crazy ideas and I knew they would be huge if they were executed, yes, IF THEY WERE executed.


The Power of “the struggle” in marketing (Video)

I really enjoyed watching this video, sometimes it’s difficult to realize something too obvious, something that happens to you everyday. I have to admit, although I’m truly happy about others’ positive experiences, sometimes it’s just a better story when people struggle. The experience of the miners in Chile is now turning into a movie, one of the best films of all times (in my opinion) Cast Away is just about Read More...


Huggie’s Cool new ad: Soirée

Amazing idea created for Huggies’ Little Movers Diapers, don’t you just love the visual effects and the details around it? Below are the detail information about this piece. Agency: JWT, New York Executive Creative Director: Walt Connelly Creative Director: Richie Glickman Art Director: David Suarez Copywriter: Daniel Gonzalez Head of Art: Aaron Padin Title Animation: Chadwick Whitehead Director of Integrated Production: Clair Grupp Director of Brand Production: Joe Calabrese Senior Read More...