Samsung France just published this video for their new touchscreen product few days ago, love the “finger actions” and the editing for the cool visuals. h/t: @stephchev

Youtube is often seen as a channel for hosting videos, and what clients like to call – “viral videos”. Most brands, however, have underestimated the power of putting creativity to branded Youtube channel. Perrier’s new campaign is a perfect example of a great use of Youtube channel. Perrier has been positioning themselves as sexy, edgy, [...]

Quite a smart concept to stand out and highlight their electric car product. The key communication is to propose an issue and highlight the fact that we’ve turned most of daily life activities/ services into electricity driven, except for cars.