Archive for June, 2011


The power of Youtube page: Le Club Perrier

Youtube is often seen as a channel for hosting videos, and what clients like to call – “viral videos”. Most brands, however, have underestimated the power of putting creativity to branded Youtube channel. Perrier’s new campaign is a perfect example of a great use of Youtube channel. Perrier has been positioning themselves as sexy, edgy, playful, and fun. After the interactive Dita von Teese Perrier mansion campaign they built last Read More...


Renault launched “The electric life”

Quite a smart concept to stand out and highlight their electric car product. The key communication is to propose an issue and highlight the fact that we’ve turned most of daily life activities/ services into electricity driven, except for cars.