Archive for August, 2011


The trick of talking to people’s emotions

I’ve recently attended a company training about the science of communication, influence, and storytelling, one of the interesting point that’s stuck in my mind is the simple facts about human’s ability in receiving (and remembering) information, so simple and common that many brands have forgotten. The simple trick to build memorable stories After this training, I started to pay extra attention to most of the business leaders and marketers, they Read More...


Coca Cola face recognition machine integrates with Facebook

This is another great social/ offline integration by Coca Cola Israel. This machine allows users to login to the Coca Cola app in real life using the face recognition feature, a very clever way to extend the offline experience to users’ friends and family through Facebook. Also look at the previous campaign Coca Cola village.