I’ve recently attended a company training about the science of communication, influence, and storytelling, one of the interesting point that’s stuck in my mind is the simple facts about human’s ability in receiving (and remembering) information, so simple and common that many brands have forgotten. The simple trick to build memorable stories After this training, [...]

I always enjoy watching ads from male products, and AXE is one of my favorites. They came up with a clever ad last year that I really like, “clean your balls” guys!

This is another great social/ offline integration by Coca Cola Israel. This machine allows users to login to the Coca Cola app in real life using the face recognition feature, a very clever way to extend the offline experience to users’ friends and family through Facebook. Also look at the previous campaign Coca Cola village.