From their Vimeo post: The DMC Initiative (DMCI) developed this piece as a response to the 2011 A/NZ PromaxBDA Conference title of Future Proof. Our approach was to focus not on futuristic notions but to consider that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant [...]

Most of the casinos use “winning big” as the core idea for all communications, it’s interesting to see different approach in advertising. Grand Casino Beograd, a casino in Serbia recently launched a series of fun, hip, and sexy print ads, with less “winning” aspect in the visual. Using party photos of young and attractive models with [...]

Johnny Walker Australia recently launched a new ad with Leo Burnett, idea is to push around the old perception of whiskey being a “serious” drink. Quite funny to have “the important man” as the focus, however it reminds me too much of Old Spice Man’s approach.

I’m a huge fan fan of integrated marketing campaigns with innovative media ideas. This idea developed by DDB Finland is a cool example to get the product message across, which I believe is around speed, and “sharing” the joy with friends. The mechanism for this campaign (not confirmed): 1) App that can recognize the graphic [...]