Most of the casinos use “winning big” as the core idea for all communications, it’s interesting to see different approach in advertising. Grand Casino Beograd, a casino in Serbia recently launched a series of fun, hip, and sexy print ads, with less “winning” aspect in the visual. Using party photos of young and attractive models with simple copywriting to connect to gambling, these ads are placed in outdoor and magazine media. Quite brave and clever I would say.
So far, the ads have been quite successful with people posting photos of their billboard ads on their Facebook page.