I’ve been learning so much through blogging here, it has also been giving me lots of joy hearing from fellow marketers from around the world through this blog. So I would like to update you all on my big career change here. I have recently resigned from my position at Ogilvy, although I enjoyed working [...]

Mercedes’ marketing and communication is clearly heading towards the direction of being more innovative than before. After the brilliant video showcase of the “invisible mercedes” (video above) went viral, they have published a new video for the French market (video below) 3 days ago, looks a bit more hip and lifestyle driven than any other [...]