Video: Mayan’s Marketing Strategy

buzzman

I’ve seen great videos produced by boutique agencies last year in 2011, including two of my favorites both by John St.’s Catvertising and Pink Ponies. Buzzman, a French interactive agency just created an amazing piece, a case study styled video highlighting Mayans versus Egyptians as 2 competing brands and their tactics to dominate the market [...]


Eye candy: Future Proof

FUTURE PROOF

From their Vimeo post: The DMC Initiative (DMCI) developed this piece as a response to the 2011 A/NZ PromaxBDA Conference title of Future Proof. Our approach was to focus not on futuristic notions but to consider that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant [...]


The power of Youtube page: Le Club Perrier

perrier_le_clubS

Youtube is often seen as a channel for hosting videos, and what clients like to call – “viral videos”. Most brands, however, have underestimated the power of putting creativity to branded Youtube channel. Perrier’s new campaign is a perfect example of a great use of Youtube channel. Perrier has been positioning themselves as sexy, edgy, [...]


Top 10 Christmas Ads for 2010

10_Chistmas_ads

No surprise there are always great ads for the Christmas seasons, I’ve put together 10 ads that I really enjoyed watching for this Christmas. Wishing you all a Merry Christmas and all the best for 2010!


Forget about your door keys, just check-in on Foursquare!

foursquare_utility

Often times when people talk about location based services, there is always a crowd at the corner that goes, “I still don’t get why people would want to check in!” Ask these Brooklyn developers, they recently coded a hack for Foursquare that basically allows user the unlock doors with a Foursquare checkin. They will host [...]


Experiential Campaign: Red Bull Airdrop Box

reBull-03

A smart experiential campaign was recently created by Creative Agency Owen & Stork. Simular to Ogilvy & Mather’s $73,000 bill from a bar campaign, the key to this is to attract instant attention by reproducing something that does not happen in everyday’s life. If you’ve read Seth Godin‘s book Purple Cow, you must know how [...]


Data Visualization: IBM World Factbook Dashboard

IBM factbook

If you like data visualization, you probably don’t want to miss this one. I just discovered this interactive dashboard IBM has developed earlier this year. Google has put together a visualization tool with the same sets of data by World Bank, but World Factbook Dashboard presents the data in a way more stylish and advanced [...]


Free Tool: Global Web Index Lite

globalWebIndexLite

GlobalWebIndex has recently launched a free tool that allows users to quickly get a snapshot of their data on social media insights, this free tool was built based around the data they have gathered from Wave 2 database from January 2010. The latest data, Wave 3 from July 2009 is only available for GlobalWebIndex clients. [...]


Toyota recalls? Garage door company laughs

DPT-Toyoya

Dansk Port Teknik (DPT), garage door company recently worked with agency JWT Copenhagen this creative advertisement that really takes the most out of Toyota’s recall. This ad promotes 20% off on all garage doors, for Toyota owners only along with the broken garage door. Marketing/ advertising industry is often cruel. It’s been only a week, [...]


First Time Ever: Live Fashion Shows on Smartphones

dolce_gabbana_iphone_live

Dolce&Gabbana has always been the leader in technology among other fashion brands. In 2005, D&G broadcasted their fashion shows live on it’s official website. In 2008, they started to get into the mobile market, established dolcegabbana.mobi to create a more interactive way to communicate with fans, then a free iphone app was developed after. They [...]

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A Little Something About Tim:

Tim Ho

I'm a Regional Digital Strategist at Ogilvy 360 Digital Influence APAC. I love web designing, data visualization, latin music, cooking, painting, inventing new drinks, and monkeys. Here is my main blog where I share social media news, ideas and insights. I also have a more personal blog called Tim Ho's Monkey!

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