This entry is also featured as one of the “It’s Delicious” series postings on Asia Digital Map. In online content creation, Korea has been the biggest in the world. They have the highest portion of Internet users who enjoy publishing web content, more than 55% of the Internet users have uploaded articles, photos, music, videosand [...]

It takes more time, effort and creativity these days to effectively grab people’s attention on the Internet. Hellmann’s new campaign is one of them that grabbed mine. Hellmann’s Real Food Movement is a very social media based campaign that raises Canadian’s awareness on local food production. The website encourages visitors to share the page through [...]

Oren Lavie’s stop motion music video “Her Morning Elegance” has always been one of my faviourite videos. If you haven’t seen it yet, here it is. And here’s an ad of Comcast, which is a remake of “Her Morning Elegance” Although Comcast’s ad is just a spoof, I think they actually did a good job [...]

This is the latest print ad for glue company Loctite. Really love the powerful concept of this photo!Agency: DDB Milan, Italy

Being part of Ogilvy, I’m proud to share the success of their new campaign by Ogilvy Paris. With the weather getting warmer, it’s the best time for Perrier to launch this creative TV and print campaign, “melting perrier”. The video was uploaded to Youtube on April 23rd, and there have been 2300 views (plus other [...]

From the popular Apple advertising campaigns “I’m a Mac, I’m a PC“, Microsoft responded with Bill Gates I’m a PC, and “Laptop Hunters” campaigns. More recently, when Audi announced “Your move, BMW.” on a Billboard on Santa Monica Boulevard in Los Angeles, local BMW dealership actually responded by having a billboard just across the street [...]

Just found this interesting video from my sister Shiren. Wondering if it’s a viral campaign by Blackberry or just an individual work. The video is really smart, but read the comments and you will know how loyal Apple iphone Customers are. And apparently, she sent me this one too, which was uploaded less than a [...]