All posts in Ideas & Thoughts

Are we being more social, or the opposite?

Social media is not a new thing anymore, and I’m very tired of reading/ watching anything about it’s statistics, new trends etc. What I’ve been thinking all the time is the shift in human logic. Communications used to mean talking, sharing in “real time”, as in talking face to face without the option of deleting or changing comments. Right now we are in the game of portraying our online personality. Read More...

Many people believe that great designers get great clients. It’s the other way around.
Seth Godin

jiro

What can marketers learn from Jiro the sushi master

Jiro Dreams of Sushi is a documentary about the 85 year-old sushi master, Jiro Ono, who has been working his entire life improving his Michelin 3-star sushi restaurant in Tokyo. I recently had a chance to watch this documentary on the plane. Like many other documentaries and good films, the philosophies in them apply to many different things, in both professional and personal situations. Jiro Ono, like many other Japanese Read More...

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How to use QR code effectively

For most countries, there are increasing amount of QR code seen on different marketing channels, most common ones would be on print ad. What’s the true value of having them? And how to make best use of this technology? The mistake Being working in the communication industry, I have sadly learned that most clients (brands) have no clue about QR code. Many clients think that it looks innovative to stick Read More...

universal_emotion

The trick of talking to people’s emotions

I’ve recently attended a company training about the science of communication, influence, and storytelling, one of the interesting point that’s stuck in my mind is the simple facts about human’s ability in receiving (and remembering) information, so simple and common that many brands have forgotten. The simple trick to build memorable stories After this training, I started to pay extra attention to most of the business leaders and marketers, they Read More...

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The .gif culture

GIF and animated GIF format has been around forever, it’s one of the earliest formats of animation being spred online. GIF got less and less popular because of the rise of video sharing, when Internet technology got faster and videos from video hosting services can be streamed smoothly. For some reasons, GIF is back! People started to create more GIF animations that are shared on visual focused blog platforms like Read More...

facebook_Google

Yes, Facebook might beat Google on Online Ads

Before getting into my ridiculous thoughts on how Facebook can be able to compete directly with the big Google in the close future, let’s compare their current ad services. Google Google Adwords (and Adsense) is very powerful, ad engine crawls all content on websites, with very complex algorithm, Google can manage to serve extremely relevant ads to the site content, idea is to get viewers interested to similar content since Read More...

creativity_matter

Creativity means Nothing…

Remember when I was around 15, I started criticizing many marketing campaigns during those times as I thought most of them were very “inside the box”. I had the most crazy ideas and I knew they would be huge if they were executed, yes, IF THEY WERE executed.

struggle_CG

The Power of “the struggle” in marketing (Video)

I really enjoyed watching this video, sometimes it’s difficult to realize something too obvious, something that happens to you everyday. I have to admit, although I’m truly happy about others’ positive experiences, sometimes it’s just a better story when people struggle. The experience of the miners in Chile is now turning into a movie, one of the best films of all times (in my opinion) Cast Away is just about Read More...

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Meaningful TVC: Disconnect to Connect

Internet doesn’t make people stupid, people, make people stupid. It’s very common to see couples going out for dinner these days with them both on their own phones for the whole meal. This is terrible! Technology is an amazing tool that helps human being learn shortcuts for many solutions, but these shortcuts can never be applied without experience, and experience comes through dynamic environment or channels, not just from a Read More...