Jiro Dreams of Sushi is a documentary about the 85 year-old sushi master, Jiro Ono, who has been working his entire life improving his Michelin 3-star sushi restaurant in Tokyo. I recently had a chance to watch this documentary on the plane. Like many other documentaries and good films, the philosophies in them apply to [...]

For most countries, there are increasing amount of QR code seen on different marketing channels, most common ones would be on print ad. What’s the true value of having them? And how to make best use of this technology? The mistake Being working in the communication industry, I have sadly learned that most clients (brands) [...]

I’ve recently attended a company training about the science of communication, influence, and storytelling, one of the interesting point that’s stuck in my mind is the simple facts about human’s ability in receiving (and remembering) information, so simple and common that many brands have forgotten. The simple trick to build memorable stories After this training, [...]

GIF and animated GIF format has been around forever, it’s one of the earliest formats of animation being spred online. GIF got less and less popular because of the rise of video sharing, when Internet technology got faster and videos from video hosting services can be streamed smoothly. For some reasons, GIF is back! People [...]

Before getting into my ridiculous thoughts on how Facebook can be able to compete directly with the big Google in the close future, let’s compare their current ad services. Google Google Adwords (and Adsense) is very powerful, ad engine crawls all content on websites, with very complex algorithm, Google can manage to serve extremely relevant [...]

Remember when I was around 15, I started criticizing many marketing campaigns during those times as I thought most of them were very “inside the box”. I had the most crazy ideas and I knew they would be huge if they were executed, yes, IF THEY WERE executed.

I really enjoyed watching this video, sometimes it’s difficult to realize something too obvious, something that happens to you everyday. I have to admit, although I’m truly happy about others’ positive experiences, sometimes it’s just a better story when people struggle. The experience of the miners in Chile is now turning into a movie, one [...]

Internet doesn’t make people stupid, people, make people stupid. It’s very common to see couples going out for dinner these days with them both on their own phones for the whole meal. This is terrible! Technology is an amazing tool that helps human being learn shortcuts for many solutions, but these shortcuts can never be [...]

Businesses are supposed to be built around, or even within consumers these days, that’s why research is becoming more and more important when it comes to any kinds of business development, but should companies trust their customers? Polls, surveys, and focus groups are what most companies use for consumer insights, I don’t doubt the accuracy [...]

Working in an agency, and being in the leading social media team in Asia Pacific, there are a few common questions that I always get. “How to make my video viral” is one of the most popular ones that comes up all the time, clients even tried to pay us for a “formula” to make [...]