More people are using Social Media as a major channel to do self-branding because reputation is all about word-of-mouth, and social media can generate the positive “word of mouse” if it’s done right. If you’ve ever considered managing your own online reputation through social media, here’s 15 advantages compiled by my colleague Ashleigh Flower (@mercuryplanet) [...]

Lately, I’ve been hearing more and more people considering blogging, especially the ones who are on Twitter. The truth is, if you’ve ever thought about starting one and haven’t yet, why not? It doesn’t cost you anything to start and you can get a feel of what blogging is all about. Below are 5 reasons [...]

On 1st January, actor and writer Stephen Fry wrote the farewell tweet and said he will temporary “switch off most of my connections with the outside world”.
Stephen Fry was the UK second most influential twitterer who tweets everywhere he goes with his one million followers, he stopped tweeting because he has to work on his novel, and he thinks Twitter distracts him from achieving it.

As I see more and more “social media agencies” out there, I started to look into what they are offering their clients with their so-called “social media marketing” campaigns and I realized what they do are basically the same as prostitution. It’s wrong, but many agencies do it Many of these agencies do only tactical [...]

I love advertising. I not a fan of American football but I watch Super Bowl only for the ads. I enjoy watching TV ads purely because of it’s form of art and creativity. So I would believe that I’m not a person who get easily influenced by an ad. A recent research conducted by Synovate [...]

Apple iPhone was designed in the US, started in the US, and most of the great features and apps are based around the US. But apparently people in Asia love iPhone more than any other countries. Source: Google Trends Insight For a digital product like iPhone, it makes sense to approximately calculate popularity of the [...]

From some of my previously postings about Twitter avatar like “How to be an Eye-Magnet on Twitter“, I suggested Twitter users to “always” use their faces as avatar images. I still think the same on that, because using a picture of you can give your followers a personal but virtual “human-to-human” communication, which means warmer [...]

London Media Consultancy Shakeup Media created this jquery based data visualization page that shows the pay gap between men and women from two cities in the UK. It is a great example of interactive data visualization which clearly clarifies the relationships between two sets of data with good font and graphic use. If you are [...]

When there were less competitors in every industry, consumers purchase only for the functions and usability of products. Companies then realized they had to differentiate themselves when more and more competitors came up and shared their profits in the industry. Similar thing is happening in social media. As the graph above shows, the importance of [...]

As I mentioned on my other post “Movie Industry should love Twitter“, Twitter is a great tool for movie makers to spread the awareness about their new movies. On my recent studies, I found out something interesting. I’ve run a search with my listening tool to see the number of mentions of 3 recent movies [...]