All posts in Marketing

qrCode_effective

How to use QR code effectively

For most countries, there are increasing amount of QR code seen on different marketing channels, most common ones would be on print ad. What’s the true value of having them? And how to make best use of this technology? The mistake Being working in the communication industry, I have sadly learned that most clients (brands) have no clue about QR code. Many clients think that it looks innovative to stick Read More...

grandCasino

Sexy print ads by Grand Casino Beograd

[nggallery id=7] Most of the casinos use “winning big” as the core idea for all communications, it’s interesting to see different approach in advertising. Grand Casino Beograd, a casino in Serbia recently launched a series of fun, hip, and sexy print ads, with less “winning” aspect in the visual. Using party photos of young and attractive models with simple copywriting to connect to gambling, these ads are placed in outdoor and Read More...

universal_emotion

The trick of talking to people’s emotions

I’ve recently attended a company training about the science of communication, influence, and storytelling, one of the interesting point that’s stuck in my mind is the simple facts about human’s ability in receiving (and remembering) information, so simple and common that many brands have forgotten. The simple trick to build memorable stories After this training, I started to pay extra attention to most of the business leaders and marketers, they Read More...

soccket_small

Members Project by American Express

I really enjoy looking at the big ideas brands try to execute these days, Members Project by American Express is one of them, a campaign that lives on Facebook. Idea of the campaign is to “make a difference”, make very small steps to make this world a better place. Below is the full description of the campaign. Making a Difference is Simple It starts with you and your first step. Read More...

struggle_CG

The Power of “the struggle” in marketing (Video)

I really enjoyed watching this video, sometimes it’s difficult to realize something too obvious, something that happens to you everyday. I have to admit, although I’m truly happy about others’ positive experiences, sometimes it’s just a better story when people struggle. The experience of the miners in Chile is now turning into a movie, one of the best films of all times (in my opinion) Cast Away is just about Read More...

consumers_Liar

No, you can’t (always) trust customers!

Businesses are supposed to be built around, or even within consumers these days, that’s why research is becoming more and more important when it comes to any kinds of business development, but should companies trust their customers? Polls, surveys, and focus groups are what most companies use for consumer insights, I don’t doubt the accuracy of the surveys and I know companies and agencies are getting very good at conducting Read More...

Super Bowl Ads Preview

Advertising is “back” – Is social media not working?

Fox Sports just announced that all their commercial spots for Super Bowl next year are all sold out. Super Bowl starts around first week of February every year, commercial airtime from previous years was sold out around December or even January. We’ve been hearing companies shifting their marketing budgets from tradition marketing/ advertising to social media, Pepsi made huge buzz last year when they decided to skip Super Bowl ads Read More...