Many of us are aware of how fast the luxury market has been growing in China, it is currently the second largest market in the world for luxury goods. China is also a country with most internet users, so it’s pretty obvious that luxury brands should start targeting netizens and let Internet plays huge role [...]

A smart experiential campaign was recently created by Creative Agency Owen & Stork. Simular to Ogilvy & Mather’s $73,000 bill from a bar campaign, the key to this is to attract instant attention by reproducing something that does not happen in everyday’s life. If you’ve read Seth Godin‘s book Purple Cow, you must know how [...]

Dansk Port Teknik (DPT), garage door company recently worked with agency JWT Copenhagen this creative advertisement that really takes the most out of Toyota’s recall. This ad promotes 20% off on all garage doors, for Toyota owners only along with the broken garage door. Marketing/ advertising industry is often cruel. It’s been only a week, [...]

Since the day anyone hears about Twitter for the first time, they would sure at some point think about how to gain more followers. Well, it is normal to think this way, but it’s time to stop. People write all kinds of articles about growing Twitter followers, authors sell books about it, companies switch online [...]

Dolce&Gabbana has always been the leader in technology among other fashion brands. In 2005, D&G broadcasted their fashion shows live on it’s official website. In 2008, they started to get into the mobile market, established dolcegabbana.mobi to create a more interactive way to communicate with fans, then a free iphone app was developed after. They [...]

We’ve all learned that Pepsi has decided to skip the Super Bowl ads in 2010 and will be injecting 20 million dollars into Refresh Project to improve community and customer relationships mainly through social media. Seven hours ago, Google CEO Eric Schmidt posted this on Twitter: Can’t wait to watch the Superbowl tomorrow. Be sure [...]

I’m not a good listener in conversations, but I’m pretty sure I’m the best listener on others’ conversations in public places. I was at a dinner tonight in a local restaurant, just one of those casual Hong Kong restaurant and I got inspired by some random influencers. So people from the table behind me were [...]

On January 21, Facebook announced a new function on Facebook Page, this function allows Facebook Page or Facebook application creators to collect emails of their fans. I don’t know about you but I think it’s not safe at all to give out emails to companies these days, even through Facebook. Will email marketing be the [...]

Happy new year everyone, this is my first blog post in 2010 and I would like to start off this year with this ebook I just completed. 2010 is going to be the year of social media, I hope “Social Media Basics for Executives” will help organizations make the right decisions in social media. Don’t forget to share it with others if you like it!

I always think it’s interesting to see movies’ online mentions because movie business rely so much on Word on Mouth. I believe that “word of mouse” can somehow reflects how the movies are doing. You might also want to check out my previous post “Social Media Mentions of Movies predict Revenue“. Avatar is obviously ahead [...]