For most countries, there are increasing amount of QR code seen on different marketing channels, most common ones would be on print ad. What’s the true value of having them? And how to make best use of this technology? The mistake Being working in the communication industry, I have sadly learned that most clients (brands) [...]

Most of the casinos use “winning big” as the core idea for all communications, it’s interesting to see different approach in advertising. Grand Casino Beograd, a casino in Serbia recently launched a series of fun, hip, and sexy print ads, with less “winning” aspect in the visual. Using party photos of young and attractive models with [...]

I’ve recently attended a company training about the science of communication, influence, and storytelling, one of the interesting point that’s stuck in my mind is the simple facts about human’s ability in receiving (and remembering) information, so simple and common that many brands have forgotten. The simple trick to build memorable stories After this training, [...]

I really enjoy looking at the big ideas brands try to execute these days, Members Project by American Express is one of them, a campaign that lives on Facebook. Idea of the campaign is to “make a difference”, make very small steps to make this world a better place. Below is the full description of [...]

I really enjoyed watching this video, sometimes it’s difficult to realize something too obvious, something that happens to you everyday. I have to admit, although I’m truly happy about others’ positive experiences, sometimes it’s just a better story when people struggle. The experience of the miners in Chile is now turning into a movie, one [...]

Businesses are supposed to be built around, or even within consumers these days, that’s why research is becoming more and more important when it comes to any kinds of business development, but should companies trust their customers? Polls, surveys, and focus groups are what most companies use for consumer insights, I don’t doubt the accuracy [...]

Fox Sports just announced that all their commercial spots for Super Bowl next year are all sold out. Super Bowl starts around first week of February every year, commercial airtime from previous years was sold out around December or even January. We’ve been hearing companies shifting their marketing budgets from tradition marketing/ advertising to social [...]

The favorite girlfriend A man can have multiple girlfriends, but there’s always a favorite one or the wife who they want to (or have to) pay most attention to. This man would try his best to satisfy this one woman, he would put this woman in the centre and make plans around her. This woman [...]

Many of us are aware of how fast the luxury market has been growing in China, it is currently the second largest market in the world for luxury goods. China is also a country with most internet users, so it’s pretty obvious that luxury brands should start targeting netizens and let Internet plays huge role [...]

A smart experiential campaign was recently created by Creative Agency Owen & Stork. Simular to Ogilvy & Mather’s $73,000 bill from a bar campaign, the key to this is to attract instant attention by reproducing something that does not happen in everyday’s life. If you’ve read Seth Godin‘s book Purple Cow, you must know how [...]