Holiday marketing has been changing in these few years due to the ridiculous growth of social media. Marketers these days can no longer rely on the old marketing mix. According to a survey conducted by Shop.org, 47.1% of the online retailers plan to increase the use of social media for Christmas 2009. How do marketers [...]

While marketers are considering shifting funds from traditional media to social media, a recent study done by Ofcom finds UK teens are starting to lose interest in social networking. Among the age group of 15 to 24, the growth of social networking has been slowing down since March last year. Number of people who created [...]

Although cinema sales might not be much affected by the economic crisis, film funding from sponsorships is still going to be tough. How can Twitter increase movie sales? When you tell a friend that you just watched a new movie at the cinema, your friend would always ask THE question, “How was it?” This question [...]

Found this great article “Future of Marketing and Advertising… Is Gaming?” from futurelab by Taylan Kadayifcioglu. We expect faster and easier communication, information and technology, product/ service reviews can be easily found online with a few clicks, there’s no doubt that the only way brands can survive in long-term is to deliver true value. “True [...]

Ads are all over the Internet. Recently, status updates/ micro-blogging have become popular, some people even use status updates to express themselves in an artistic way. Status Update advertising basically means to pay certain profile owners and get them to talk about a brand/ product/ service. After PayPerPost and other networks for blog post advertising, [...]

Gordin Ramsey is not only a British celebrity chef, but also a smart marketer. I watched a few episodes of the Kitchen Nightmares and it reminded me of the basic marketing concepts that I had almost forgotten. Kitchen Nightmares is a TV programme where Gordin goes around the world and improves failing restuarant businesses. I [...]

When I first learnt about direct marketing, it was all about envelopes and mailboxes. Then email marketing came out. What’s now? I’m sure many of us are aware of the push and pull concept in marketing these days. Direct marketing doesn’t have to be “direct” anymore. The whole point of DM is to customize the [...]

In both traditional marketing principles and Digital Marketing, direct marketing (direct mail) has always been an effective way to target potential clients. I have 2 main email accounts, one of course is for important emails, the other one is basically for junk mails as I like to see what e-mail marketing strategies companies are practicing. [...]