Remember the marketing textbook from University? There were all these marketing principles, rules, and graphs, marketing funnel must be one of them.  I don’t think we need further explanation on the tradtional marketing funnel with Awareness, Consideration, Preference, Action, and Loyalty. This graph by Forrester explains the new marketing landscape, most of us rely hugely [...]

Google has developed tons of services and some of them are very valuable but not as widely used, Google Moderator is one of them. It is a very straight forward, easy-to-use service that allows a group of people to brainstorm, share ideas, questions, and opinions. Google Moderator is more powerful than Google form in many [...]

Thanks everyone for attending the Tweetup from last Tuesday (March 2nd), also hope our 3 guests Brian Giesen, Tom Smith and Jenny Armshaw-Heak had fun. More than 20 people joined the tweetup and I’m glad most of us had a chance to meet each others. Would also like to thank the venue sponsor RED SoHo and [...]

I will be hosting my 2nd tweetup of 2010 on March 2nd. This tweetup is going to be a little different from the previous ones, we will have 2 special guests (actually 3) this time. Brian Giesen @bdgiesen is my colleague in Ogilvy who’s based in Sydney Australia,  he’s is an award-winning, founding member of [...]

The annual Public Relations report card by Media magazine was out yesterday. Ogilvy Public Relations ranked 9 (10 highest) with an “Outstanding”. The team that I’m in, 360 Digital Influence, which is under Ogilvy Public Relations practice is also highlighted on the report. It looked outside the PR world to hire former journalist and blogger [...]

These are some of the great apps that have “changed my life”, hope you find it useful. Apologize to PC users, you should perhaps consider getting a mac to make your life easier. Evernote I use Evernote mainly for Blogging, collecting ideas, and work connections. Blogger: Since my work is very relevant to my passion, [...]

Thanks for attending the Last Tweetup of 2009!
As promised, here are the pictures taken from The Last Tweetup of 2009 in Hong Kong by @bethebutterfly, @spikehk and myself. We had a great night and let’s meet again in 2010 for the “First Tweetup in 2010″? Also if anyone has more pictures from that night that you would like to share on here, please let me know.

As many of you might already know that I’m currently in Kuala Lumpur Malaysia till this Saturday night. We are also lucky enough to have Brian Giesen, Regional Director of Ogilvy 360 Digital Influence APAC, coming up to KL at the same time. We would love to meet up with all the social media lovers [...]

It’s been a good year, here’s an invitation to all for The last tweetup in 2009, let’s all drink, meet the people behind the avatars, and celebrate! @dda and I have also been talking about having “dirty noodles” (Hong Kong local noodles) in Wanchai before the tweetup and a few people showed interest in joinging, feel free to contact me for more info.

Our full page colour ad is on page 30 of Wall Street Journal Asia today! My teammates and I are very excited about it. We are hosting the third webinar in our “Executive Guide to Social Media” series. We will have John Bell, Global Managing Director for Ogilvy 360 Digital Influence and Jamie Moeller to [...]