Report: Oscar Social Media Roundup – Social Media predicted winnings

Oscars Academy Awards have finally ended, after all the buzz on the Internet, it’s time to round it up and see what the buzz was all about. Social media was actually a big part of Oscar, it actually predicted some of the results.

Key findings from this research:

There are 389955 unique conversations on social media in [...]


Twitter Guide for Stupid: How to gain followers

Since the day anyone hears about Twitter for the first time, they would sure at some point think about how to gain more followers. Well, it is normal to think this way, but it’s time to stop.
People write all kinds of articles about growing Twitter followers, authors sell books about it, companies switch online tactics [...]


First Time Ever: Live Fashion Shows on Smartphones

Dolce&Gabbana has always been the leader in technology among other fashion brands. In 2005, D&G broadcasted their fashion shows live on it’s official website. In 2008, they started to get into the mobile market, established dolcegabbana.mobi to create a more interactive way to communicate with fans, then a free iphone app was developed after.
They just [...]


Domino’s: The Pizza Turnaround

Around Christmas time 2009, Domino’s pizza launched this smart social campaign called The Pizza Turnaround. The main idea of the campaign is to gather feedback of the taste of their pizza through social media, and they would create new pizza recipe with the comments. Commenting on public network like Twitter would create word of mouse [...]


Random Influencer – Experts aren’t cool enough anymore

I’m not a good listener in conversations, but I’m pretty sure I’m the best listener on others’ conversations in public places. I was at a dinner tonight in a local restaurant, just one of those casual Hong Kong restaurant and I got inspired by some random influencers.
So people from the table behind me were talking [...]


Young Teens love social networking, hate Twitter

It’s not surprising that social networking sites are becoming more and more important for most Internet users. Most of the teens these days own a Facebook profile, for both networking and playing online games.
Teens are extremely active on Social Media
From a recent research conducted by Pew Internet, 63% of teens in America go online every day, [...]


New email spamming Tool: Facebook Apps

On January 21, Facebook announced a new function on Facebook Page, this function allows Facebook Page or Facebook application creators to collect emails of their fans. I don’t know about you but I think it’s not safe at all to give out emails to companies these days, even through Facebook. Will email marketing be the [...]


Rambler: The Sneakers that Tweet

Rambler is the only pair of shoes in the world that owns a Twitter account, designed and created by artist and technology savvy Ricardo Nascimento. These’s a sensor inside the sneakers that tracks movements, then updates it’s Twitter. However, it can only tweet two words, “tap” and “.”, depending on the pressure you exert.
It’s quite [...]


Journalists and Social Media: Magazine Writers hate Twitter

Cision and Don Bates of George Washington University have recently conducted a research on Print and Web Journalists’ usage of social media for researching and reporting stories. Results are based on 371 responses from September 1, 2009 to October 13, 2009.
There are approximately two thirds of all journalists and writers using social networking sites (e.g. [...]


Slides: Social Influence Marketing Trends

Found this great presentation put together by Shiv Singh from Razorfish, also author of the book “Social Media for Dummies”. Shiv highlighted 5 trends in this deck with a simple structure and each point is very well explained.

SIM (Social Influence Marketing) enters the mainstream
Social Influencers drive sales
Putting people before brand
Every decision becomes social
Measuring it all

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A Little Something About Tim:

Tim Ho

I'm a Regional Digital Strategist at Ogilvy 360 Digital Influence APAC. I love web designing, data visualization, latin music, cooking, painting, inventing new drinks, and monkeys. Here is my main blog where I share social media news, ideas and insights. I also have a more personal blog called Tim Ho's Monkey!

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