Dolce&Gabbana has always been the leader in technology among other fashion brands. In 2005, D&G broadcasted their fashion shows live on it’s official website. In 2008, they started to get into the mobile market, established dolcegabbana.mobi to create a more interactive way to communicate with fans, then a free iphone app was developed after. They [...]

Around Christmas time 2009, Domino’s pizza launched this smart social campaign called The Pizza Turnaround. The main idea of the campaign is to gather feedback of the taste of their pizza through social media, and they would create new pizza recipe with the comments. Commenting on public network like Twitter would create word of mouse [...]

I’m not a good listener in conversations, but I’m pretty sure I’m the best listener on others’ conversations in public places. I was at a dinner tonight in a local restaurant, just one of those casual Hong Kong restaurant and I got inspired by some random influencers. So people from the table behind me were [...]

It’s not surprising that social networking sites are becoming more and more important for most Internet users. Most of the teens these days own a Facebook profile, for both networking and playing online games. Teens are extremely active on Social Media From a recent research conducted by Pew Internet, 63% of teens in America go online [...]

On January 21, Facebook announced a new function on Facebook Page, this function allows Facebook Page or Facebook application creators to collect emails of their fans. I don’t know about you but I think it’s not safe at all to give out emails to companies these days, even through Facebook. Will email marketing be the [...]

Rambler is the only pair of shoes in the world that owns a Twitter account, designed and created by artist and technology savvy Ricardo Nascimento. These’s a sensor inside the sneakers that tracks movements, then updates it’s Twitter. However, it can only tweet two words, “tap” and “.”, depending on the pressure you exert. It’s [...]

Cision and Don Bates of George Washington University have recently conducted a research on Print and Web Journalists’ usage of social media for researching and reporting stories. Results are based on 371 responses from September 1, 2009 to October 13, 2009. There are approximately two thirds of all journalists and writers using social networking sites [...]

Found this great presentation put together by Shiv Singh from Razorfish, also author of the book “Social Media for Dummies”. Shiv highlighted 5 trends in this deck with a simple structure and each point is very well explained.

SIM (Social Influence Marketing) enters the mainstream
Social Influencers drive sales
Putting people before brand
Every decision becomes social
Measuring it all

The real “Social Media Gurus” don’t really speak like this, but very similar. Reconsider when someone just come up and tell you how they can create you or your company a social media strategy just because they have so many followers on Twitter and how great and popular they are on social media. This video [...]

I was lucky enough to have the chance to interview the CEO and founder of the SC Storage (時昌迷你倉), Kevin She. SC storage was founded in 2001, the first storage company in Hong Kong, it is also one of a few Hong Kong successful cases using social media. Kevin is passionate about social media himself, [...]