On 1st January, actor and writer Stephen Fry wrote the farewell tweet and said he will temporary “switch off most of my connections with the outside world”.
Stephen Fry was the UK second most influential twitterer who tweets everywhere he goes with his one million followers, he stopped tweeting because he has to work on his novel, and he thinks Twitter distracts him from achieving it.

Happy new year everyone, this is my first blog post in 2010 and I would like to start off this year with this ebook I just completed. 2010 is going to be the year of social media, I hope “Social Media Basics for Executives” will help organizations make the right decisions in social media. Don’t forget to share it with others if you like it!

As I see more and more “social media agencies” out there, I started to look into what they are offering their clients with their so-called “social media marketing” campaigns and I realized what they do are basically the same as prostitution. It’s wrong, but many agencies do it Many of these agencies do only tactical [...]

I always think it’s interesting to see movies’ online mentions because movie business rely so much on Word on Mouth. I believe that “word of mouse” can somehow reflects how the movies are doing. You might also want to check out my previous post “Social Media Mentions of Movies predict Revenue“. Avatar is obviously ahead [...]

Most of the social media projects I deal with at Ogilvy are for global brands, it’s interesting to learn from local successful cases like this one. It’s a cafe in Mong Kok with a wide range of comic book collections called Ease House Cafe, where they target mainly to young comic lovers. As a small [...]

Although more and more people use private messaging or instant messaging on social networks these days, it is not a surprise that email is STILL the most popular channel for sharing information online. A recent research conducted by SocialTwist (creator of the social media sharing widget Tell-a-Friend) shows that Yahoo Mail is still the big [...]

Our full page colour ad is on page 30 of Wall Street Journal Asia today! My teammates and I are very excited about it. We are hosting the third webinar in our “Executive Guide to Social Media” series. We will have John Bell, Global Managing Director for Ogilvy 360 Digital Influence and Jamie Moeller to [...]

Although I don’t count Twitter as an Instant Messaging service, it’s interesting to see this statistic published by Palo Alto Network few days ago. In the report, they put Twitter together with other popular IMer like msn, facebook chat, google chat and meebo. Surprisingly, they all went up since Spring this year, and even more [...]

From some of my previously postings about Twitter avatar like “How to be an Eye-Magnet on Twitter“, I suggested Twitter users to “always” use their faces as avatar images. I still think the same on that, because using a picture of you can give your followers a personal but virtual “human-to-human” communication, which means warmer [...]

Holiday marketing has been changing in these few years due to the ridiculous growth of social media. Marketers these days can no longer rely on the old marketing mix. According to a survey conducted by Shop.org, 47.1% of the online retailers plan to increase the use of social media for Christmas 2009. How do marketers [...]