I’ve seen great videos produced by boutique agencies last year in 2011, including two of my favorites both by John St.’s Catvertising and Pink Ponies. Buzzman, a French interactive agency just created an amazing piece, a case study styled video highlighting Mayans versus Egyptians as 2 competing brands and their tactics to dominate the market [...]
This is an extremely clever video created by LG for their latest “World’s Slimmest Television”. Video shows the thief directly facing the security cameras as he walks out the electronic shop, the TV is so slim that you can’t see him holding the TV until the last camera.
Youtube is often seen as a channel for hosting videos, and what clients like to call – “viral videos”. Most brands, however, have underestimated the power of putting creativity to branded Youtube channel. Perrier’s new campaign is a perfect example of a great use of Youtube channel. Perrier has been positioning themselves as sexy, edgy, [...]
Sex always sells. I’ve seen tons of ads and other marketing tactics that use sex as a major tool to drive views, but this new campaign by La Senza is “sexily creative” and has the potential to go viral. It is a dead simple mechanism in terms of sharing and microsite development, it’s a piano [...]
Working in an agency, and being in the leading social media team in Asia Pacific, there are a few common questions that I always get. “How to make my video viral” is one of the most popular ones that comes up all the time, clients even tried to pay us for a “formula” to make [...]
A smart experiential campaign was recently created by Creative Agency Owen & Stork. Simular to Ogilvy & Mather’s $73,000 bill from a bar campaign, the key to this is to attract instant attention by reproducing something that does not happen in everyday’s life. If you’ve read Seth Godin‘s book Purple Cow, you must know how [...]
Just helping to spread this amazing piece created by my colleagues over at Ogilvy advertising. It is not a social media campaign, but the idea behind this ad campaign is absolutely clever and touching, the message they want to spread is the hospitality Shangri-La hotels offer, the “hospitality from the heart”. They have uploaded this [...]
Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage [...]
This a a creative online app I discovered that generates music from any URL. All you have to do is to type in a URL, the program will then analyze the html script in the <body> content and generate a unique piece of music for this URL. User can share this piece of music through [...]
This is a viral piece was posted on the same day as the iPad released. Jakob Hammarback and Jon Wingard created the iSandwhitch 4G as an experiment to see if it can go viral. It is a video showing how they use different ingredients all put together on a piece of bread to create the same shape [...]
A Little Something About Tim:
I'm a Regional Digital Strategist at Ogilvy 360 Digital Influence APAC. I love web designing, data visualization, latin music, cooking, painting, inventing new drinks, and monkeys. Here is my main blog where I share social media news, ideas and insights. I also have a more personal blog called Tim Ho's Monkey!
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