A smart experiential campaign was recently created by Creative Agency Owen & Stork. Simular to Ogilvy & Mather’s $73,000 bill from a bar campaign, the key to this is to attract instant attention by reproducing something that does not happen in everyday’s life. If you’ve read Seth Godin‘s book Purple Cow, you must know how [...]
Just helping to spread this amazing piece created by my colleagues over at Ogilvy advertising. It is not a social media campaign, but the idea behind this ad campaign is absolutely clever and touching, the message they want to spread is the hospitality Shangri-La hotels offer, the “hospitality from the heart”. They have uploaded this [...]
Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage [...]
This a a creative online app I discovered that generates music from any URL. All you have to do is to type in a URL, the program will then analyze the html script in the <body> content and generate a unique piece of music for this URL. User can share this piece of music through [...]
This is a viral piece was posted on the same day as the iPad released. Jakob Hammarback and Jon Wingard created the iSandwhitch 4G as an experiment to see if it can go viral. It is a video showing how they use different ingredients all put together on a piece of bread to create the same shape [...]
There have been many viral websites lately that requires users to upload images of themselves, most of these websites have face detection script on it which allows them to add funny and special effect to the faces. This one is a little bit different, instead of adding effects to images, this creates a movie about [...]
The real “Social Media Gurus” don’t really speak like this, but very similar. Reconsider when someone just come up and tell you how they can create you or your company a social media strategy just because they have so many followers on Twitter and how great and popular they are on social media. This video [...]
Some of you might have already heard about this campaign in the US, I don’t have to explain further on how effective sex sells in advertising, it’s been creating buzz on many social media channels. It is a campaign by Carls Jr. a fast food restaurant chain in the US, they have been using sex [...]
I actually laughed out loud on this one. Very funny concept and the actors are great! It is a spoof viral video created by Lineline TV and posted on January 5 (Day of Google announcing Nexus One, it’s trending on Youtube right now with about 200 thousand views and 1077 good ratings. Below are some [...]
This was supposed to be a viral video for anti-smoking programme QuitPlan®. If it’s not your first time visiting this blog, or my other blog Tim Ho’s Monkey, you should know how much I like monkeys. I don’t really get the point why this has anything to do with stopping smokers, maybe it’s just me [...]
A Little Something About Tim:
I'm a Regional Digital Strategist at Ogilvy 360 Digital Influence APAC. I love web designing, data visualization, latin music, cooking, painting, inventing new drinks, and monkeys. Here is my main blog where I share social media news, ideas and insights. I also have a more personal blog called Tim Ho's Monkey!
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