Tim Ho » Viral Stuff

Shangri-La new ad campaign: It’s in our nature!

Tim Ho — Mon, 07 Jun 2010 10:43:51 +0000

Just helping to spread this amazing piece created by my colleagues over at Ogilvy advertising. It is not a social media campaign, but the idea behind this ad campaign is absolutely clever and touching, the message they want to spread is the hospitality Shangri-La hotels offer, the “hospitality from the heart”.

They have uploaded this piece to Youtube on June 1st and it’s already reached more than 21,000 viewers, that’s in average around 6,000 views per day so far which is quite an impressive number for a TV piece.

The Behind the Scene of this piece is very interesting too, you can find it on their microsite, http://ournature.shangri-la.com/en/

Great Ad Parody: Specsavers ‘The Specs Effect’

Tim Ho — Mon, 22 Mar 2010 15:51:41 +0000

Parody in advertising can gain more attention than the original piece if it’s done well. This piece definitely went viral. Specsavers, an online glasses shop created this great viral piece that mocks an older advertisement by AXE. AXE has always been selling sex appeal in their ads, Specsavers’ ad is clever enough to take advantage of all the buzz AXE has.

The original Ad by AXE

And here’s the Specsavers’ ad

New Toy: Codeorgan – Generate music with your website

Tim Ho — Fri, 19 Feb 2010 16:41:14 +0000

This a a creative online app I discovered that generates music from any URL. All you have to do is to type in a URL, the program will then analyze the html script in the content and generate a unique piece of music for this URL. User can share this piece of music through Twitter or Facebook.

It is a thought leadership project by a UK digital creative agency DLKW

Check out Codeorgan now.

If Steve Jobs is coming for lunch, what would you make?

Tim Ho — Wed, 03 Feb 2010 11:13:09 +0000

This is a viral piece was posted on the same day as the iPad released. Jakob Hammarback and Jon Wingard created the iSandwhitch 4G as an experiment to see if it can go viral. It is a video showing how they use different ingredients all put together on a piece of bread to create the same shape of the iPhone.

On their blog, they said the video got them 4403 visits on the first day they uploaded. It has more than 18,000 views on youtube now and growing. Creative idea and smart timing!

Viral Campaign: A movie about YOU

Tim Ho — Mon, 01 Feb 2010 13:44:12 +0000

There have been many viral websites lately that requires users to upload images of themselves, most of these websites have face detection script on it which allows them to add funny and special effect to the faces.

This one is a little bit different, instead of adding effects to images, this creates a movie about you. It is campaign by Sweden’s TV licensing body Radiotjänst.

You can choose to upload an image of using the Webcam, I picked to use the webcam.

Start with people waiting to know who the "Hero" is

Still waiting...

The hero is... Tim Ho! Trying to look serious in the office.

Everyone loves me

I'm everywhere

Artists make paintings of me

At the end of the movie, it requests Swedish ID #

The film quality is very well done.

You can try creating your own movie here.

Funny Viral Video: The Social Media Guru

Tim Ho — Tue, 19 Jan 2010 10:17:35 +0000

The real “Social Media Gurus” don’t really speak like this, but very similar. Reconsider when someone just come up and tell you how they can create you or your company a social media strategy just because they have so many followers on Twitter and how great and popular they are on social media.

This video is going viral now, thanks @thomascrampton for sending it!

Sex Sells: Summary of Carls Jr’s Social Media Campaign

Tim Ho — Sat, 16 Jan 2010 04:25:55 +0000

Some of you might have already heard about this campaign in the US, I don’t have to explain further on how effective sex sells in advertising, it’s been creating buzz on many social media channels. It is a campaign by Carls Jr. a fast food restaurant chain in the US, they have been using sex appeal for awhile in their previous ads, this is one of them.

Thought it would be interesting to see the social media tactics they used to make this successful case.

1. Sexy Youtube Video

Uploaded to drive traffic to the Facebook Page. There are also 2 other videos with Kim Kardasian asking viewers to join her online “salad date” (Tactic 3).

2. Facebook Page

With impressive number of fans (75,000s), high response rate by fans with positive comments.

3. Online Live Chat Event for new product

“The ultimate Salad date with Kim Kardasian” is an open Facebook live video chat session with Kim powered by ustream, it happened on Jan 13th.

4. Augmented Reality Invitation

What you have to do is to print out (in my case, took a picture with my iphone) the code pattern, then show it on your webcam like any other Augmented Reality apps. Kim Kardasian will pop out and invite you to join the live chat. After that it gives you a few options like “kiss”, “jump”, “punch” and other actions that you can request her to do.

Below is how I used my iphone to get Kim Kardasian out.

5. Kim Kardasian’s Twitter Account

This is another powerful tactic to drive traffic to the live chat and Facebook fanpage, mostly from Kim’s existing fan base with almost 3 million Twitter Followers.

Viral Video: The fxck you iPhone by Google

Tim Ho — Fri, 08 Jan 2010 03:02:05 +0000

I actually laughed out loud on this one. Very funny concept and the actors are great! It is a spoof viral video created by Lineline TV and posted on January 5 (Day of Google announcing Nexus One, it’s trending on Youtube right now with about 200 thousand views and 1077 good ratings.

Below are some of the features of the “Fxck you iPhone”:
- Texts Asses to iPhone users
- Audio Neutralization
- Optimized urination interface
- Send tools to dangerous alleys

We should be careful at iPhanatics meetups from now on!

Does this make you want to smoke?

Tim Ho — Thu, 07 Jan 2010 16:22:08 +0000

This was supposed to be a viral video for anti-smoking programme QuitPlan®.

If it’s not your first time visiting this blog, or my other blog Tim Ho’s Monkey, you should know how much I like monkeys. I don’t really get the point why this has anything to do with stopping smokers, maybe it’s just me but wouldn’t it be so cool and handy to have monkeys around you and help you smoke?

Any thoughts on this?

Spoof from Oren Lavie’s Her Morning Elegance

Tim Ho — Thu, 23 Jul 2009 15:33:01 +0000

Oren Lavie’s stop motion music video “Her Morning Elegance” has always been one of my faviourite videos. If you haven’t seen it yet, here it is.

And here’s an ad of Comcast, which is a remake of “Her Morning Elegance”

Although Comcast’s ad is just a spoof, I think they actually did a good job on adding digital animations to the sequence. What do you think?