Leo Messi lights up in LED for Adidas

Great video content these days comes in many forms, experiment and installation style videos definitely gives consumers unique experiences. This new Adidas video uses technology in an innovative way, creating crazy lighting visuals with the actions of famous footballer Leo Messi.

Artist: Andrey Flakonkishochki

Big fan of Andrey Flakonkishochki’s work, some surreal, pop culture-inspired pieces with political twists.

The sound of Honda installation

A tribute to Brazilian racing driver Ayrton Senna during the Grand Prix of Japan in 1989, the latest commercial for Honda tries to recreate the sound of the scene with the set up of speakers and lights. You can learn more about this project here.


What can marketers learn from Jiro the sushi master

Jiro Dreams of Sushi is a documentary about the 85 year-old sushi master, Jiro Ono, who has been working his entire life improving his Michelin 3-star sushi restaurant in Tokyo. I recently had a chance to watch this documentary on the plane. Like many other documentaries and good films, the philosophies in them apply to many different things, in both professional and personal situations. Jiro Ono, like many other Japanese Read More...


How to use QR code effectively

For most countries, there are increasing amount of QR code seen on different marketing channels, most common ones would be on print ad. What’s the true value of having them? And how to make best use of this technology? The mistake Being working in the communication industry, I have sadly learned that most clients (brands) have no clue about QR code. Many clients think that it looks innovative to stick Read More...


The launch of SALT – The Creative Word of Mouth Agency

Update: SALT has been evolved and expanded and the post below may not be 100% accurate anymore. Learn more about SALT Hong Kong here, or feel free to read this article to get a sense of the original concept of SALT. I’ve been learning so much through blogging here, it has also been giving me lots of joy hearing from fellow marketers from around the world through this blog. So Read More...

Video: Mayan’s Marketing Strategy

I’ve seen great videos produced by boutique agencies last year in 2011, including two of my favorites both by John St.’s Catvertising and Pink Ponies. Buzzman, a French interactive agency just created an amazing piece, a case study styled video highlighting Mayans versus Egyptians as 2 competing brands and their tactics to dominate the market by launching the “end of the world” campaign.

Axe: The Chain

Another brilliant piece by Axe and BBH London, love the chaos and the calm elvis presley as background music. Agency credits: Director: Tom Kuntz Creative Director: Dominic Goldman, David Kolbusz Art Director: Daniel Schaefer, Szymon Rose Copywriter: Daniel Schaefer, Szymon Rose Producer: Suza Horvat Sound: Factory Studios Account Director: Richard Lawson, Keir Mather Agency Producer: Ruben Mercadal Post Production: Framestor Print Producer: Jeremy Gleeson Account Manager: Jennifer Omran

Mercedes-Benz launched official video for 2013 SL-Class

Car brands are investing more and more in online content, especially online videos. Mercedes Benz created a story with a video and launched 2 days ago to promote the upcoming SL class model. Story is a bit cheesy but demonstrates all key features beautifully.