Before getting into my ridiculous thoughts on how Facebook can be able to compete directly with the big Google in the close future, let’s compare their current ad services. Google Google Adwords (and Adsense) is very powerful, ad engine crawls all content on websites, with very complex algorithm, Google can manage to serve extremely relevant [...]

Remember when I was around 15, I started criticizing many marketing campaigns during those times as I thought most of them were very “inside the box”. I had the most crazy ideas and I knew they would be huge if they were executed, yes, IF THEY WERE executed.

I really enjoyed watching this video, sometimes it’s difficult to realize something too obvious, something that happens to you everyday. I have to admit, although I’m truly happy about others’ positive experiences, sometimes it’s just a better story when people struggle. The experience of the miners in Chile is now turning into a movie, one [...]

No surprise there are always great ads for the Christmas seasons, I’ve put together 10 ads that I really enjoyed watching for this Christmas. Wishing you all a Merry Christmas and all the best for 2010!

Often times when people talk about location based services, there is always a crowd at the corner that goes, “I still don’t get why people would want to check in!” Ask these Brooklyn developers, they recently coded a hack for Foursquare that basically allows user the unlock doors with a Foursquare checkin. They will host [...]

Internet doesn’t make people stupid, people, make people stupid. It’s very common to see couples going out for dinner these days with them both on their own phones for the whole meal. This is terrible! Technology is an amazing tool that helps human being learn shortcuts for many solutions, but these shortcuts can never be [...]

Sex always sells. I’ve seen tons of ads and other marketing tactics that use sex as a major tool to drive views, but this new campaign by La Senza is “sexily creative” and has the potential to go viral. It is a dead simple mechanism in terms of sharing and microsite development, it’s a piano [...]

Businesses are supposed to be built around, or even within consumers these days, that’s why research is becoming more and more important when it comes to any kinds of business development, but should companies trust their customers? Polls, surveys, and focus groups are what most companies use for consumer insights, I don’t doubt the accuracy [...]

Working in an agency, and being in the leading social media team in Asia Pacific, there are a few common questions that I always get. “How to make my video viral” is one of the most popular ones that comes up all the time, clients even tried to pay us for a “formula” to make [...]

Fox Sports just announced that all their commercial spots for Super Bowl next year are all sold out. Super Bowl starts around first week of February every year, commercial airtime from previous years was sold out around December or even January. We’ve been hearing companies shifting their marketing budgets from tradition marketing/ advertising to social [...]